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Digital Marketing Social Media Marketing for Retail

About the Programme

Are you looking to increase your online presence and reach a wider audience in the retail industry? In this course, you will learn how to build a strong presence on popular social media platforms such as Instagram, Facebook, and TikTok. We will explore effective strategies to leverage the power of social media to influence sales and drive more business.

You will also discover the key metrics to use to optimise your ads on Facebook and Instagram, such as engagement rates, conversion rates, and return on investment. And, we will take a deep dive into other potential digital marketing platforms, such as Pinterest and LinkedIn, to expand your reach and tap into new audiences.

Enroll now and take your online presence to the next level!"

Duration:  16 Hours
TPGateway Code: TPG-2022016592
Registered Title: Digital Marketing Social media Marketing for Retail

This programme is for you if you are a....

A digital marketer on the phone

Digital Marketer

who wants to select social media platforms that are appropriate for business needs and target the right customers

A manager on the phone


who wants to devise guidelines on customer relationship management programmes around social networks

C-suite executives posing for a picture

C-Suite Executive

who wants to monitor return-on-investment on effectiveness of social media strategies

A content creator doing a product review

Content Creator

who wants to drive real time data-driven, customer centric and responsive social media community building and customer engagement

Key Takeaways

  • Build Instagram/ Facebook/ Tiktok online presence to cater to social media users

  • Develop strategies to leverage on social media to influence sales

  • Identify the key metrics to use to optimise your Facebook/ IG ads

  • Discover other potential digital marketing platforms such as Pinterest & LinkedIn

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  •'s Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees



Singaporeans 40 & Above:


All Singaporeans & PRs:


International Student:


*All prices are in SGD, inclusive of GST, excluding application fees.

Course Schedules

24 Feb 2024 to 25 Feb 2024


01 Mar 2024 to 08 Mar 2024


03 Jun 2024 to 04 Jun 2024

Central Plaza (Main Office)

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