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Search Engine Optimisation (SEO) to Boost Retail Sales

About the Programme

If you're looking to boost sales and drive growth in the retail industry, then Search Engine Optimisation (SEO) is a must-have tool in your marketing strategy. SEO is the process of optimizing your website and online presence to increase organic traffic from search engines like Google. By improving your website's ranking, you can attract more visitors who are actively searching for products and services like yours. Our comprehensive SEO course will teach you the fundamentals of SEO, including keyword research, on-page optimization, link building, and tracking and analysis. With the skills and knowledge gained from this course, you'll be able to effectively implement SEO tactics to boost your website's visibility and drive more sales for your retail business.

Duration:  16 Hours
TPGateway Code: TPG-2022016593
Registered Title: Search Engine Optimisation (SEO) to Boost Retail Sales

This programme is for you if you are a....

A digital marketer on the phone

Digital Marketer

who wants to learn the full-suite of a digital marketing strategy in order to connect to an audience through the right ads and campaigns

An entrepreneur handing a customer their purchase


who wants to drive traffic to your website in order to boost retail sales

A business owner on the phone

Business Owner

who wants to integrate digitalisation into your business in an increasingly digital world

A content creator doing a product review

Content Creator

who wants to increase traffic for your relevant content such as your blogs

Key Takeaways

  • SEO and its importance to build from the start

  • Develop content that is relevant to your business

  • Key metrics to highlight within the videos and blogs creation

  • Keywords research & selection

  • Meta description & SEO data

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  •'s Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees



Singaporeans 40 & Above:


All Singaporeans & PRs:


International Student:


*All prices are in SGD, inclusive of GST, excluding application fees.

Course Schedules

24 Feb 2024 to 25 Feb 2024


11 Mar 2024 to 20 Mar 2024


23 Mar 2024 to 24 Mar 2024


24 May 2024 to 27 May 2024

Central Plaza (Main Office)

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