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Digital Marketing (SEM) in Retail

About the Programme

If you're looking to reach and engage with customers in the retail industry, then Digital Marketing (SEM) is a must-have tool in your marketing arsenal. This comprehensive course will teach you the fundamentals of SEM, including how to conduct keyword research, create effective ad campaigns, and write value-driven copy that will attract and engage with your target audience. You'll also learn how to track and analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize your campaigns for better results. With the skills and knowledge gained in this course, you'll be able to effectively use SEM to drive growth and success in the retail industry.

Duration:  16 Hours
TPGateway Code: TPG-2022017350
Registered Title: Digital Marketing (SEM) in Retail

This programme is for you if you are a....

A digital marketer on the phone

Digital Marketer

who wants to learn the full-suite of a digital marketing strategy in order to connect to an audience through the right ads and campaigns

An entrepreneur handing a customer their purchase


who wants to increase traffic to your website in order to boost sales

A business owner on the phone

Business Owner

who wants to integrate digitalisation into your business in an increasingly digital world

A freelancer presenting their product


who wants your services to reach a wider audience

Key Takeaways

  • Define digital marketing within search engine marketing (SEM)

  • Deliberate the different objectives and identify the ideal objective for the respective goal

  • Develop your advertising strategy and objectives

  • Keyword research and mapping

  • Create value in copywriting

  • Establish the set of tools to look after all your SEM Campaigns (Tracking codes, Google Trends, Google keyword planner, SpyFu, SEMRush)

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  •'s Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees



Singaporeans 40 & Above:


All Singaporeans & PRs:


International Student:


*All prices are in SGD, inclusive of GST, excluding application fees.

Course Schedules

14 Mar 2024 to 15 Mar 2024

Central Plaza (Main Office)

28 May 2024 to 29 May 2024

Central Plaza (Main Office)

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