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Digital Marketing (Inbound Marketing) for Retail

About the Programme

Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content. By creating useful and informative content, inbound marketing helps establish trust and credibility with the target audience, and encourages them to take action such as filling out a form, downloading an e-book, or making a purchase. The goal of inbound marketing is to provide a seamless and enjoyable experience for the customer, while also meeting the business's marketing and sales objectives. Through tactics such as search engine optimization, social media marketing, and email marketing, inbound marketing helps companies attract, convert, close, and delight customers in a way that feels natural and organic.

Duration:  16 Hours
TPGateway Code: TPG-2023018729
Registered Title: Digital Marketing (Inbound Marketing) for Retail

This programme is for you if you are a....

A digital marketer on the phone

Digital Marketer

who wants to translate overall marketing strategy into inbound marketing strategies and attract prospects into conversion funnel

C-suite executives posing for a picture

C-Suite Executive

who wants to define organisation-wide policies and guidelines related to inbound marketing strategy and implementation

A marketing manager on the phone

Marketing Manager

who wants to effectively plan inbound marketing strategies to attract leads into the marketing funnel

A content creator doing a product review

Content Creator

who wants to conceptualise content creation and curation across channels and media platforms

Key Takeaways

  • Define inbound marketing and comprehend its importance

  • Establish customer approach to inbound marketing

  • Comprehend a variety of tactics touse for B2B or B2C inbound marketing

  • Understand and develop your customer journey and sales cycle

  • Establish external help to boost your inbound marketing efforts (PR/ Press)

  • Create automated marketing campaigns

  • Maintain automated curation lists to follow up with for leads generation

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  • TaF.tc's Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees

SMEs:

S$140.34

Singaporeans 40 & Above:

S$140.34

All Singaporeans & PRs:

S$361.34

International Student:

S$1204.45

*All prices are in SGD, inclusive of GST, excluding application fees.

Course Schedules

16 Feb 2024 to 23 Feb 2024

Somerset

09 Mar 2024 to 10 Mar 2024

Central Plaza (Main Office)

06 Jun 2024 to 07 Jun 2024

Central Plaza (Main Office)

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