Digital Marketing (Inbound Marketing) for Retail
About the Programme
Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content. By creating useful and informative content, inbound marketing helps establish trust and credibility with the target audience, and encourages them to take action such as filling out a form, downloading an e-book, or making a purchase. The goal of inbound marketing is to provide a seamless and enjoyable experience for the customer, while also meeting the business's marketing and sales objectives. Through tactics such as search engine optimization, social media marketing, and email marketing, inbound marketing helps companies attract, convert, close, and delight customers in a way that feels natural and organic.
Duration: 16 Hours
TPGateway Code: TPG-2023018729
Registered Title: Digital Marketing (Inbound Marketing) for Retail
This programme is for you if you are a....
who wants to translate overall marketing strategy into inbound marketing strategies and attract prospects into conversion funnel
who wants to define organisation-wide policies and guidelines related to inbound marketing strategy and implementation
who wants to effectively plan inbound marketing strategies to attract leads into the marketing funnel
who wants to conceptualise content creation and curation across channels and media platforms
Define inbound marketing and comprehend its importance
Establish customer approach to inbound marketing
Comprehend a variety of tactics touse for B2B or B2C inbound marketing
Understand and develop your customer journey and sales cycle
Establish external help to boost your inbound marketing efforts (PR/ Press)
Create automated marketing campaigns
Maintain automated curation lists to follow up with for leads generation
Aged 16 years and above AND
Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR
ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR
WSQ Advanced Certificate in Fashion Technology OR
TaF.tc's Advanced Certificate
Aged 16 years and above AND
High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND
IELTS score 5.5 or TOEFL score 600
Student must fulfil the following requirements:
75% attendance rate of total training hours per module
Be found competent during written, practical and oral assessments
Student Pass Holders:
a minimum of 90% attendance per month will be required
Items Required For Class
You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.
Devices need to have a working camera and a microphone.
Singaporeans 40 & Above:
All Singaporeans & PRs:
*All prices are in SGD, inclusive of GST, excluding application fees.