Developing Social Currency for Retail Marketing
About the Programme
In today's digital age, with social currency at the core, participants will uncover the art of creating monetary value from their customers, brand, followers, and likes. By harnessing the power of influence and its connection to people's lives, trainees will master effective strategies to cultivate a dedicated following and draw substantial viewership.
Throughout this transformative journey, learners will explore various aspects, including evaluating campaign strategies, bridging the gap to the mass public, and understanding the immense benefits of social currency. Participants will also gain insights into assessing the trendiness of their campaigns, constructing well-organized timelines, and discovering techniques to retain and engage their community. Join us in this empowering course to unlock the full potential of influence in the modern marketing landscape.
Duration: 16 Hours
TPGateway Code: TPG-2023035995
Registered Title: Developing Social Currency for Retail Marketing
This programme is for you if you are a....
who wants to understand the best ways to connect to an audience through the right ads and campaigns
who wants to retain and engage a community in order to keep a consistent following
who wants to evaluate the effectiveness of a campaign in engaging the masses
who wants to establish a consistent and loyal following
Evaluate your strategy and value of the campaign that is running for a given period of time. The key objective is to generate a following
From the campaign objective and goals, how can it tie back to relate to the mass public to draw viewership or following
Understand the benefits of having a social currency
Is it trendy enough to establish a short term novelity
Develop a timeline of life cycle of the campaign
What are the strategies to retain and engage your community
Aged 16 years and above AND
Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR
ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR
WSQ Advanced Certificate in Fashion Technology OR
TaF.tc's Advanced Certificate
Aged 16 years and above AND
High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND
IELTS score 5.5 or TOEFL score 600
Student must fulfil the following requirements:
75% attendance rate of total training hours per module
Be found competent during written, practical and oral assessments
Student Pass Holders:
a minimum of 90% attendance per month will be required
Items Required For Class
You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.
Devices need to have a working camera and a microphone.
Singaporeans 40 & Above:
All Singaporeans & PRs:
*All prices are in SGD, inclusive of GST, excluding application fees.