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Creating a Digitalised Customer Experience in Retail

About the Programme

In today's rapidly changing digital landscape, delivering exceptional customer experiences is paramount for business success. This comprehensive course is designed to empower executives and managers with the essential skills and knowledge to create seamless customer interactions by harnessing the power of advanced technology.

Through hands-on training, participants will learn to identify existing gaps in their business operations, particularly in customer experience, before employing cutting-edge tools and strategies to address these challenges. By employing design sprints, professionals will develop optimized workflows that enhance business processes, increasing efficiency and execution.

Duration:  16 Hours
TPGateway Code: TPG-2022016496
Registered Title: Creating a Digitalised Customer Experience in Retail

This programme is for you if you are a....

A customer executive staff on a call

Customer Service Executive

who wants to learn the best practices of hosting design sprints in order to identify gaps and inefficiencies

C-suite executives posing for a picture

C-Suite Executive

who wants to identify gaps in business operations that might be slowing down the organisation's growth and sales funnel

An entrepreneur on the phone


who wants to create a more efficient customer journey and remove operational inefficiencies

A sales associate handing a customer their purcahse

Sales Executive

who wants to identify gaps in their sales funnel in the context of customer experience

Key Takeaways

  • Aggregate channels of communication in order to optimise response rate of customer relations executives/associates

  • Create chatbots to help reduce administrative work load for simple questions

  • Design workflows that uses human intervention only on suitable cases

  • Manage omni-channel for customer service

  • Evaluate user interface and user experience (UI/UX) in improving customer service

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  •'s Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees



Singaporeans 40 & Above:


All Singaporeans & PRs:


International Student:


*All prices are in SGD, inclusive of GST, excluding application fees.

Course Schedules

22 Feb 2024 to 23 Feb 2024

Central Plaza (Main Office)

11 Mar 2024 to 12 Mar 2024

Central Plaza (Main Office)

11 Jun 2024 to 12 Jun 2024

Central Plaza (Main Office)

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