Basic Introduction to Digital Marketing for Retail
About the Programme
​This course seeks to equip marketing executives with a foundational knowledge in digital marketing, and its impact on growing sales. Discover a wide variety of digital marketing platforms including Google, Facebook, TikTok, LinkedIn and more, and learn from case studies how digital marketing has empowered businesses to accelerate growth.
Duration: 16 Hours
TPGateway Code: TPG-
Registered Title: Basic introduction to digital marketing for retail
This programme is for you if you are a....
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New Digital Marketer
who wants to learn about the basic tools required in digital marketing, especially in the context of retail
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Entrepreneur
​who wants to ensure that your company's products and services reach the right audience
Business Owner
who wants to integrate digitalisation into your business in an increasingly digital world
Freelancer
who wants your services to reach a wider audience
Key Takeaways
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Introduction to digital marketing
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Various tools and platforms used in digital marketing
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Digital marketing and its impact in growing retail sales
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Pure brick and mortar establishments in comparison to a business powered by digital marketing
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Resources and budget required in digital marketing
Entry Requirements
Singapore/PR Students:
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Aged 16 years and above AND
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Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR
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ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR
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WSQ Advanced Certificate in Fashion Technology OR
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TaF.tc's Advanced Certificate
International Students:
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Aged 16 years and above AND
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High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND
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IELTS score 5.5 or TOEFL score 600
Graduation Requirements
Student must fulfil the following requirements:
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75% attendance rate of total training hours per module
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Be found competent during written, practical and oral assessments
Student Pass Holders:
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a minimum of 90% attendance per month will be required
Items Required For Class
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You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.
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Devices need to have a working camera and a microphone.
Course Fees
SMEs:
S$146.81
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Singaporeans 40 & Above:
S$146.81
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All Singaporeans & PRs:
S$378.01
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International Student:
S$1260.04
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*All prices are in SGD, inclusive of GST, excluding application fees.