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Basic Introduction to Digital Marketing for Retail

About the Programme

This course seeks to equip marketing executives with a foundational knowledge in digital marketing, and its impact on growing sales. Discover a wide variety of digital marketing platforms including Google, Facebook, TikTok, LinkedIn and more, and learn from case studies how digital marketing has empowered businesses to accelerate growth.

Duration:  16 Hours
TPGateway Code: TPG-
Registered Title: Basic introduction to digital marketing for retail

This programme is for you if you are a....

A digital marketer on the phone

New Digital Marketer

who wants to learn about the basic tools required in digital marketing, especially in the context of retail

An entrepreneur handing a customer their purchase

Entrepreneur

who wants to ensure that your company's products and services reach the right audience

A business owner on the phone

Business Owner

who wants to integrate digitalisation into your business in an increasingly digital world

A freelancer presenting their product

Freelancer

who wants your services to reach a wider audience

Key Takeaways

  • Introduction to digital marketing

  • Various tools and platforms used in digital marketing

  • Digital marketing and its impact in growing retail sales

  • Pure brick and mortar establishments in comparison to a business powered by digital marketing

  • Resources and budget required in digital marketing

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  • TaF.tc's Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees

SMEs:

S$146.81

Singaporeans 40 & Above:

S$146.81

All Singaporeans & PRs:

S$378.01

International Student:

S$1260.04

*All prices are in SGD, inclusive of GST, excluding application fees.

Meet our Trainers

Coming Soon

Course Schedules

No Schedule Available

Click on the button to contact us!

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