top of page

Basic Introduction to Digital Marketing for Retail

About the Programme

This course seeks to equip marketing executives with a foundational knowledge in digital marketing, and its impact on growing sales. Discover a wide variety of digital marketing platforms including Google, Facebook, TikTok, LinkedIn and more, and learn from case studies how digital marketing has empowered businesses to accelerate growth.

Duration:  16 Hours
TPGateway Code: TPG-
Registered Title: Basic introduction to digital marketing for retail

This programme is for you if you are a....

A digital marketer on the phone

New Digital Marketer

who wants to learn about the basic tools required in digital marketing, especially in the context of retail

An entrepreneur handing a customer their purchase


who wants to ensure that your company's products and services reach the right audience

A business owner on the phone

Business Owner

who wants to integrate digitalisation into your business in an increasingly digital world

A freelancer presenting their product


who wants your services to reach a wider audience

Key Takeaways

  • Introduction to digital marketing

  • Various tools and platforms used in digital marketing

  • Digital marketing and its impact in growing retail sales

  • Pure brick and mortar establishments in comparison to a business powered by digital marketing

  • Resources and budget required in digital marketing

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  •'s Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees



Singaporeans 40 & Above:


All Singaporeans & PRs:


International Student:


*All prices are in SGD, inclusive of GST, excluding application fees.

Meet our Trainers

Coming Soon

Course Schedules

No Schedule Available

Click on the button to contact us!

bottom of page