Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content. By creating useful and informative content, inbound marketing helps establish trust and credibility with the target audience, and encourages them to take action such as filling out a form, downloading an e-book, or making a purchase. The goal of inbound marketing is to provide a seamless and enjoyable experience for the customer, while also meeting the business's marketing and sales objectives. Through tactics such as search engine optimization, social media marketing, and email marketing, inbound marketing helps companies attract, convert, close, and delight customers in a way that feels natural and organic.
Duration:
hours
TPGateway Code:
Registered Title:
who wants to translate overall marketing strategy into inbound marketing strategies and attract prospects into conversion funnel
who wants to conceptualise content creation and curation across channels and media platforms
who wants to define organisation-wide policies and guidelines related to inbound marketing strategy and implementation
who wants to effectively plan inbound marketing strategies to attract leads into the marketing funnel
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Singapore/PR Students:
International Students:
Student must fulfil the following requirements:
Student Pass Holders:
Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming.
Course Fee: $25,214.55
+
Application Fee: $695.50
Course Fee: $25,214.55
+
Application Fee: $695.50
Course Fee: $25,214.55
+
Application Fee: $695.50
Course Fee: $25,214.55
+
Application Fee: $695.50
SMEs:
Singaporeans 40 & Above:
All Singaporeans & PRs:
International Student:
*All prices are in SGD, inclusive of GST, excluding application fees.
We remain invested in building a close relationship with our clients. Speak with us about your specific company needs and concerns. Bring your retail business to the next level.
With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.
With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.
Nicholas's work spans over 20 years in various roles related to retail and IT, with experience in leadership positions at IBM, Datacraft (aka Dimension Data, NTT) and Training-Partners Pte Ltd for Singapore. He started a regional distribution company for Vibram Five Fingers, as well as a software and gig-economy company. His experience ranges from sales and partner management to managing a subsidiary and developing business regionally. His focus is solutions and services business, multiple disciplines in the business of computing, cybersecurity, software and network integration, data center infrastructure, building systems and energy efficiency, and training. He has consulted various SMEs on solutions for data warehousing, fractional teammates – such as CTO, outsource IT support as well as software development for ecommerce and website etc.
Nicholas's work spans over 20 years in various roles related to retail and IT, with experience in leadership positions at IBM, Datacraft (aka Dimension Data, NTT) and Training-Partners Pte Ltd for Singapore. He started a regional distribution company for Vibram Five Fingers, as well as a software and gig-economy company. His experience ranges from sales and partner management to managing a subsidiary and developing business regionally. His focus is solutions and services business, multiple disciplines in the business of computing, cybersecurity, software and network integration, data center infrastructure, building systems and energy efficiency, and training. He has consulted various SMEs on solutions for data warehousing, fractional teammates – such as CTO, outsource IT support as well as software development for ecommerce and website etc.
Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.
Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.
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We remain invested in building a close relationship with our clients. Speak with us about your specific company needs and concerns. Bring your retail business to the next level.
With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.
With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.
Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.
Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.
Frank has over 8 years of business marketing practitioner experience and leads a team of freelancers. His expertise include driving businesses' P&L & branding success. He has worked with MNCs (Apple, Dell, Cartier, etc.) and managed USD10 million quarterly ad spends. He enjoys consulting for over 300 SMEs (Jack's Place, Luther Music, Sing Finance, Stamford Travel, etc.). In his free time, he enjoys dwelling in WEB 3.0 community building, as well as building & selling the future of Metaverses.
Frank has over 8 years of business marketing practitioner experience and leads a team of freelancers. His expertise include driving businesses' P&L & branding success. He has worked with MNCs (Apple, Dell, Cartier, etc.) and managed USD10 million quarterly ad spends. He enjoys consulting for over 300 SMEs (Jack's Place, Luther Music, Sing Finance, Stamford Travel, etc.). In his free time, he enjoys dwelling in WEB 3.0 community building, as well as building & selling the future of Metaverses.