Developing Social Currency for Retail Marketing

About the Programme

In today's digital age, with social currency at the core, participants will uncover the art of creating monetary value from their customers, brand, followers, and likes. By harnessing the power of influence and its connection to people's lives, trainees will master effective strategies to cultivate a dedicated following and draw substantial viewership.

Throughout this transformative journey, learners will explore various aspects, including evaluating campaign strategies, bridging the gap to the mass public, and understanding the immense benefits of social currency. Participants will also gain insights into assessing the trendiness of their campaigns, constructing well-organized timelines, and discovering techniques to retain and engage their community. Join us in this empowering course to unlock the full potential of influence in the modern marketing landscape.

Duration:

16

hours

TPGateway Code:

TGS-2023035995

Registered Title:

Developing Social Currency for Retail Marketing

This programme is for you if are a...

a Digital Marketer...

who wants to understand the best ways to connect to an audience through the right ads and campaigns

a Content Creator...

who wants to establish a consistent and loyal following

an Entrepreneur...

who wants to retain and engage a community in order to keep a consistent following

a Marketing Manager...

who wants to evaluate the effectiveness of a campaign in engaging the masses

woman refine's a men's shoe

Practical Industry Knowledge

Our trainers are practitioners in the fashion industry today - so if they're teaching it, they've experienced it too. Everything you learn at TaF.tc can be applied to your professional life in fashion and will be taught through interactive workshops, whether online or in TaF.tc's Sewing Labs.
group of shoe makers

Global Network of Entrepreneurs and Experts

As the industry becomes more interconnected, so does our network. Our partners, contacts, and advisors are as close to home as Thailand or Japan and as far as Italy or the UK. Tap into a professional community built over decades of industry immersion.
trainer advising a student

Post-Graduate Career Support

We are committed to preparing you for success in the industry. Our career support connects you to jobs available on the market, opportunities for further studies, and resources to help you start your own brand. Whether you've just started your programme or just graduated, we're here for you.

Key Takeaways

  • Evaluate your strategy and value of the campaign that is running for a given period of time. The key objective is to generate a following
  • From the campaign objective and goals, how can it tie back to relate to the mass public to draw viewership or following
  • Understand the benefits of having a social currency
  • Is it trendy enough to establish a short term novelity
  • Develop a timeline of life cycle of the campaign
  • What are the strategies to retain and engage your community

Entry Requirements

Singapore/PR Students:

International Students:

Graduation Requirements

Student must fulfil the following requirements:

Student Pass Holders:

Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming.

  1. Laptop
  2. Webcam
  3. Working mic on laptop or actual mic
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

The Trainers

More information coming your way!

Course Fees

Nett Fee Payable

S$ 1,156

including 7% GST

Breakdown

Course Fee: $25,214.55

including 7% GST

+

Application Fee: $695.50

including 7% GST

Require Funding Support?

Contact us for some financing options!
Contact Us

Nett Fee Payable

S$ 25,214.55

including 7% GST

Breakdown

Course Fee: $25,214.55

including 7% GST

+

Application Fee: $695.50

including 7% GST

Require Funding Support?

Contact us for some financing options!
Contact Us

Nett Fee Payable

S$ 25,214.55

including 7% GST

Breakdown

Course Fee: $25,214.55

including 7% GST

+

Application Fee: $695.50

including 7% GST

Require Funding Support?

Contact us for some financing options!
Contact Us

Nett Fee Payable

S$ 25,214.55

including 7% GST

Breakdown

Course Fee: $25,214.55

including 7% GST

+

Application Fee: $695.50

including 7% GST

Require Funding Support?

Contact us for some financing options!
Contact Us

Schedules

23 Nov 2023 - 24 Nov 2023

Weekday

Home (Online)

09 Nov 2023 - 10 Nov 2023

Weekday

Central Plaza (Main Office)

19 Oct 2023 - 20 Oct 2023

Weekday

Home (Online)

05 Oct 2023 - 06 Oct 2023

Weekday

Central Plaza (Main Office)

Course Fees

SMEs:

99.20

Singaporeans 40 & Above:

99.20

All Singaporeans & PRs:

259.20

International Student:

864.00

*All prices are in SGD, inclusive of GST, excluding application fees.

Questions?

I am an IndividualI am a Corporate
I am an IndividualI am a Corporate

We remain invested in building a close relationship with our clients. Speak with us about your specific company needs and concerns. Bring your retail business to the next level.

Your Consultants

Kim Chua

Heading

With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.

With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.

Nicholas Yong

Heading

Nicholas's work spans over 20 years in various roles related to retail and IT, with experience in leadership positions at IBM, Datacraft (aka Dimension Data, NTT) and Training-Partners Pte Ltd for Singapore. He started a regional distribution company for Vibram Five Fingers, as well as a software and gig-economy company. His experience ranges from sales and partner management to managing a subsidiary and developing business regionally. His focus is solutions and services business, multiple disciplines in the business of computing, cybersecurity, software and network integration, data center infrastructure, building systems and energy efficiency, and training. He has consulted various SMEs on solutions for data warehousing, fractional teammates – such as CTO, outsource IT support as well as software development for ecommerce and website etc.

Nicholas's work spans over 20 years in various roles related to retail and IT, with experience in leadership positions at IBM, Datacraft (aka Dimension Data, NTT) and Training-Partners Pte Ltd for Singapore. He started a regional distribution company for Vibram Five Fingers, as well as a software and gig-economy company. His experience ranges from sales and partner management to managing a subsidiary and developing business regionally. His focus is solutions and services business, multiple disciplines in the business of computing, cybersecurity, software and network integration, data center infrastructure, building systems and energy efficiency, and training. He has consulted various SMEs on solutions for data warehousing, fractional teammates – such as CTO, outsource IT support as well as software development for ecommerce and website etc.

Hendrick Ho

Heading

Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.

Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.

We remain invested in building a close relationship with our clients. Speak with us about your specific company needs and concerns. Bring your retail business to the next level.

Your Consultants

Kim Chua

Heading

With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.

With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.

Hendrick Ho

Heading

Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.

Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.

Frank Ho

Heading

Frank has over 8 years of business marketing practitioner experience and leads a team of freelancers. His expertise include driving businesses' P&L & branding success. He has worked with MNCs (Apple, Dell, Cartier, etc.) and managed USD10 million quarterly ad spends. He enjoys consulting for over 300 SMEs (Jack's Place, Luther Music, Sing Finance, Stamford Travel, etc.). In his free time, he enjoys dwelling in WEB 3.0 community building, as well as building & selling the future of Metaverses.

Frank has over 8 years of business marketing practitioner experience and leads a team of freelancers. His expertise include driving businesses' P&L & branding success. He has worked with MNCs (Apple, Dell, Cartier, etc.) and managed USD10 million quarterly ad spends. He enjoys consulting for over 300 SMEs (Jack's Place, Luther Music, Sing Finance, Stamford Travel, etc.). In his free time, he enjoys dwelling in WEB 3.0 community building, as well as building & selling the future of Metaverses.