Consumer Behaviour and Environment Analysis

About the Programme

This course aims to help learners identify consumer trends, and behaviours on app data or based on shop buying patterns. Learn to interpret data models to analyse key customer sales data and predict new buying patterns based on changing environments.

Duration:

8

hours

TPGateway Code:

TGS-2023020269

Registered Title:

Consumer Behavior and Environment Analysis

This programme is for you if are a...

an Entrepreneur...

who wants to retain and engage a community with the right products in order to keep a consistent following

a Business Owner...

who wants to identify business strategies for the next phase of growth based on concrete data

a Data Analyst...

who wants to learn the fundamentals of data analysis and visualisation tools required in the context of retail management

a Digital Marketer...

who wants to identify what the customers like to attract leads into the sales funnel

woman refine's a men's shoe

Practical Industry Knowledge

Our trainers are practitioners in the fashion industry today - so if they're teaching it, they've experienced it too. Everything you learn at TaF.tc can be applied to your professional life in fashion and will be taught through interactive workshops, whether online or in TaF.tc's Sewing Labs.
group of shoe makers

Global Network of Entrepreneurs and Experts

As the industry becomes more interconnected, so does our network. Our partners, contacts, and advisors are as close to home as Thailand or Japan and as far as Italy or the UK. Tap into a professional community built over decades of industry immersion.
trainer advising a student

Post-Graduate Career Support

We are committed to preparing you for success in the industry. Our career support connects you to jobs available on the market, opportunities for further studies, and resources to help you start your own brand. Whether you've just started your programme or just graduated, we're here for you.

Key Takeaways

  • Observe customer behaviors, interest, likes, scrolling, attention, purchasing, lifestyle and loyalty and without focusing on the purchase
  • Interpret data models to better understand customers
  • Comprehend evolution of customers amidst current situation (such as pandemic)

Entry Requirements

Singapore/PR Students:

International Students:

Graduation Requirements

Student must fulfil the following requirements:

Student Pass Holders:

Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming.

  1. Laptop
  2. Webcam
  3. Working mic on laptop or actual mic
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

The Trainers

More information coming your way!

Course Fees

Nett Fee Payable

S$ 1,156

including 7% GST

Breakdown

Course Fee: $25,214.55

including 7% GST

+

Application Fee: $695.50

including 7% GST

Require Funding Support?

Contact us for some financing options!
Contact Us

Nett Fee Payable

S$ 25,214.55

including 7% GST

Breakdown

Course Fee: $25,214.55

including 7% GST

+

Application Fee: $695.50

including 7% GST

Require Funding Support?

Contact us for some financing options!
Contact Us

Nett Fee Payable

S$ 25,214.55

including 7% GST

Breakdown

Course Fee: $25,214.55

including 7% GST

+

Application Fee: $695.50

including 7% GST

Require Funding Support?

Contact us for some financing options!
Contact Us

Nett Fee Payable

S$ 25,214.55

including 7% GST

Breakdown

Course Fee: $25,214.55

including 7% GST

+

Application Fee: $695.50

including 7% GST

Require Funding Support?

Contact us for some financing options!
Contact Us

Schedules

Look forward to schedules coming your way! In the meantime, register your interest with us in the form below.

Course Fees

SMEs:

71.42

Singaporeans 40 & Above:

71.42

All Singaporeans & PRs:

186.62

International Student:

622.08

*All prices are in SGD, inclusive of GST, excluding application fees.

Questions?

I am an IndividualI am a Corporate
I am an IndividualI am a Corporate

We remain invested in building a close relationship with our clients. Speak with us about your specific company needs and concerns. Bring your retail business to the next level.

Your Consultants

Kim Chua

Heading

With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.

With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.

Nicholas Yong

Heading

Nicholas's work spans over 20 years in various roles related to retail and IT, with experience in leadership positions at IBM, Datacraft (aka Dimension Data, NTT) and Training-Partners Pte Ltd for Singapore. He started a regional distribution company for Vibram Five Fingers, as well as a software and gig-economy company. His experience ranges from sales and partner management to managing a subsidiary and developing business regionally. His focus is solutions and services business, multiple disciplines in the business of computing, cybersecurity, software and network integration, data center infrastructure, building systems and energy efficiency, and training. He has consulted various SMEs on solutions for data warehousing, fractional teammates – such as CTO, outsource IT support as well as software development for ecommerce and website etc.

Nicholas's work spans over 20 years in various roles related to retail and IT, with experience in leadership positions at IBM, Datacraft (aka Dimension Data, NTT) and Training-Partners Pte Ltd for Singapore. He started a regional distribution company for Vibram Five Fingers, as well as a software and gig-economy company. His experience ranges from sales and partner management to managing a subsidiary and developing business regionally. His focus is solutions and services business, multiple disciplines in the business of computing, cybersecurity, software and network integration, data center infrastructure, building systems and energy efficiency, and training. He has consulted various SMEs on solutions for data warehousing, fractional teammates – such as CTO, outsource IT support as well as software development for ecommerce and website etc.

Hendrick Ho

Heading

Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.

Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.

We remain invested in building a close relationship with our clients. Speak with us about your specific company needs and concerns. Bring your retail business to the next level.

Your Consultants

Kim Chua

Heading

With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.

With over 6 years of experience in digital media buying and specialising in results-driven performance marketing campaigns, Kim has worked with both global and local clients from a variety of industries such as Nikkei Asian Review, Hitachi, Far East Organisation and Mapletree Industrial. On a day-to-day, he plans campaign strategies, sets up ad tracking, ensuring accurate measurement of his clients' digital ROI, optimises ads to minimise cost-inefficiencies as well as liaises and reports on campaign performance while recommending cost-effective digital channels to maximise results. Kim utilises a keen eye for detail and extensive knowledge to drive the best possible results for his clients.

Hendrick Ho

Heading

Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.

Consulting veteran experienced in digital and customer experience transformation. Passionate about all things digital and its impact on people, organisations and society. Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.

Frank Ho

Heading

Frank has over 8 years of business marketing practitioner experience and leads a team of freelancers. His expertise include driving businesses' P&L & branding success. He has worked with MNCs (Apple, Dell, Cartier, etc.) and managed USD10 million quarterly ad spends. He enjoys consulting for over 300 SMEs (Jack's Place, Luther Music, Sing Finance, Stamford Travel, etc.). In his free time, he enjoys dwelling in WEB 3.0 community building, as well as building & selling the future of Metaverses.

Frank has over 8 years of business marketing practitioner experience and leads a team of freelancers. His expertise include driving businesses' P&L & branding success. He has worked with MNCs (Apple, Dell, Cartier, etc.) and managed USD10 million quarterly ad spends. He enjoys consulting for over 300 SMEs (Jack's Place, Luther Music, Sing Finance, Stamford Travel, etc.). In his free time, he enjoys dwelling in WEB 3.0 community building, as well as building & selling the future of Metaverses.