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Develop Customer Loyalty and Retention Strategies

About the Programme

This course is for customer service managers or team leads who want to formulate ways to retain customers. Learn how to track key metrics, evaluate effectiveness of service standards, review case studies on retail companies with effective customer loyalty programmes, and also evaluate the type of feedback channels used in the retail business. Trainees will also be trained to contribute and develop better ways to enhance customer lifetime value.

Duration:  16 Hours
TPGateway Code: TPG-
Registered Title: Develop Customer Loyalty and Retention Strategies

This programme is for you if you are a....

A customer service manager on a call

Customer Service


who wants to learn key metrics to evaluate the effectiveness of service standards

A business owner on the phone


who wants to ensure customer satisfaction and keep customers loyal to your brand

Key Takeaways

  • Identify pitfalls in current customer service standards

  • Define key metrics to track to evaluate effectiveness of service standards (customer lifetime value etc.)

  • Develop strategies in creating successful loyalty programmes

  • Design and plan execution of new loyalty programmes

  • Assess efficacy of loyalty programmes

  • Evaluate customer feedback channels

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  •'s Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees



Singaporeans 40 & Above:


All Singaporeans & PRs:


International Student:


*All prices are in SGD, inclusive of GST, excluding application fees.

Meet our Trainers

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Course Schedules

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