Consumer Behaviour and Environment Analysis
About the Programme
​This course aims to help learners identify consumer trends, and behaviours on app data or based on shop buying patterns. Learn to interpret data models to analyse key customer sales data and predict new buying patterns based on changing environments.
Duration: 8 Hours
TPGateway Code: TPG-2023020269
Registered Title: Consumer Behavior and Environment Analysis
This programme is for you if you are a....
Digital Marketer
who wants to identify what the customers like to attract leads into the sales funnel
Entrepreneur
who wants to retain and engage a community with the right products in order to keep a consistent following
Business Owner
who wants to identify business strategies for the next phase of growth based on concrete data
Data Analyst
who wants to learn the fundamentals of data analysis and visualisation tools required in the context of retail management
Key Takeaways
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Observe customer behaviors, interest, likes, scrolling, attention, purchasing, lifestyle and loyalty and without focusing on the purchase
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Interpret data models to better understand customers
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Comprehend evolution of customers amidst current situation (such as pandemic)
Entry Requirements
Singapore/PR Students:
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Aged 16 years and above AND
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Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR
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ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR
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WSQ Advanced Certificate in Fashion Technology OR
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TaF.tc's Advanced Certificate
International Students:
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Aged 16 years and above AND
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High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND
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IELTS score 5.5 or TOEFL score 600
Graduation Requirements
Student must fulfil the following requirements:
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75% attendance rate of total training hours per module
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Be found competent during written, practical and oral assessments
Student Pass Holders:
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a minimum of 90% attendance per month will be required
Items Required For Class
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You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.
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Devices need to have a working camera and a microphone.
Course Fees
SMEs:
S$73.15
​
Singaporeans 40 & Above:
S$73.15
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All Singaporeans & PRs:
S$188.35
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International Student:
S$627.84
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*All prices are in SGD, inclusive of GST, excluding application fees.