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Consumer Behaviour and Environment Analysis

About the Programme

This course aims to help learners identify consumer trends, and behaviours on app data or based on shop buying patterns. Learn to interpret data models to analyse key customer sales data and predict new buying patterns based on changing environments.

Duration:  8 Hours
TPGateway Code: TPG-2023020269
Registered Title: Consumer Behavior and Environment Analysis

This programme is for you if you are a....

A digital marketer on the phone

Digital Marketer

who wants to identify what the customers like to attract leads into the sales funnel

An entrepreneur handing a customer their purchase

Entrepreneur

who wants to retain and engage a community with the right products in order to keep a consistent following

A business owner on the phone

Business Owner

who wants to identify business strategies for the next phase of growth based on concrete data

A data analyst analysing data

 Data Analyst

who wants to learn the fundamentals of data analysis and visualisation tools required in the context of retail management

Key Takeaways

  • Observe customer behaviors, interest, likes, scrolling, attention, purchasing, lifestyle and loyalty and without focusing on the purchase

  • Interpret data models to better understand customers

  • Comprehend evolution of customers amidst current situation (such as pandemic)

Entry Requirements

Singapore/PR Students:

  • Aged 16 years and above AND

  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR

  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR

  • WSQ Advanced Certificate in Fashion Technology OR

  • TaF.tc's Advanced Certificate

International Students:

  • Aged 16 years and above AND

  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND

  • IELTS score 5.5 or TOEFL score 600

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments

Student Pass Holders:

  • a minimum of 90% attendance per month will be required

Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books and E-Learning.

  • Devices need to have a working camera and a microphone.

Course Fees

SMEs:

S$73.15

Singaporeans 40 & Above:

S$73.15

All Singaporeans & PRs:

S$188.35

International Student:

S$627.84

*All prices are in SGD, inclusive of GST, excluding application fees.

Meet our Trainers

Coming Soon

Course Schedules

No Schedule Available

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